Ella Moss new for 2009<
If Los Angeles was a fashion brand, it would be impossibly energetic, colourful and easy to wear. It would look good and it would be made of natural fibres and its name might just be Ella Moss.
The brand was set up five years ago by the then 26 year old Pamela Protzel and was catapulted into our consciousness by the very stylish SJP when she wore an Ella Moss stripe number in the TV show Sex in the City.
New to the Ella Moss brand and to underline its beach lifestyle vibe is this cool swimwear collection. Bright colour is key to the fun, casual image that makes Ella Moss so cool and a delight to wear.